Desiree NicoleinDesiree’s Marketing Management and Strategy MusingsIKEA’s Place AppIKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. It…Dec 5, 2020Dec 5, 2020
Desiree NicoleinDesiree’s Marketing Management and Strategy MusingsAmazon’s ExpansionThe first brand that comes to my mind when talking about companies’ expansions beyond their original markets is Amazon. It started as an…Nov 25, 2020Nov 25, 2020
Desiree NicoleinDesiree’s Marketing Management and Strategy MusingsWhat’s the price???Many luxury brands sell a lot of products with their logos prominently on display. Whether it’s the little honeybee or snake on Gucci…Nov 14, 2020Nov 14, 2020
Desiree NicoleinDesiree’s Marketing Management and Strategy MusingsIs more always better?According to Kerin, market segmentation involves aggregating prospective buyers into groups, or segments, that have common needs and will…Nov 1, 2020Nov 1, 2020
Desiree NicoleinDesiree’s Marketing Management and Strategy MusingsBoth Godin and Kerin are experts in Marketing and have extensive experience and knowledge in the…Kerin’s approach is focus on decision making through extended examples and cases involving real people making real marketing decisions. In…Oct 11, 2020Oct 11, 2020
Desiree NicoleinDesiree’s Marketing Management and Strategy MusingsSocial Media FakeryBots are software applications that runs automated tasks over the internet. They are used to perform repetitive jobs, such as indexing a…Oct 5, 2020Oct 5, 2020
Desiree NicoleinDesiree’s Marketing Management and Strategy MusingsThe North FaceThe term tribal marketing is becoming very popular. This concept represents the practice of identifying consumers as a group based on…Sep 30, 2020Sep 30, 2020
Desiree NicoleinDesiree’s Marketing Management and Strategy MusingsI believe that bloggin about marketing is an excellent opportunity to learn more about the topic.As a person with limited knowledge (at the moment) in this field I feel very exited about this new experience. I’ve dedicated myself to…Sep 23, 2020Sep 23, 2020